As we begin to work with you, we will ask you to look at the big picture of your business. This is the big picture of marketing. It gives you an overview of all our objectives in the program. You'll find countless practical, profit-building ideas that you can apply today - many of them involving absolutely no cost! You'll get dozens of down-to-earth, yet powerful lead generation strategies.
1. USP – United Selling Proposition
How would you like to set your business apart from your competitors so potential customers choose you first... regardless of price? Simple Momentum will show you how to create this powerful marketing tool. A USP is the cornerstone of all your marketing. You'll learn how to take the focus off the price so you can avoid discounting, and even put your prices up without losing customers. Discover how to make your business become the clear choice to do business with amongst all your competitors. Simple Momentum will also show you how to use your USP to educate your clients so you increase the level of their expenditure with you.
2. Life Management System
Simple Momentum will also introduce you to a new way of organizing your time. This system will allow you to eliminate what you dislike doing, increase what you love doing, and improve your best results. It is very important that you understand the value of YOUR time. By understanding the value of your time, we will establish what you need to be doing, what you need to outsource, and what you need to delegate. This is probably the most important thing in business today. Many owners either end up giving their life away to their business because they do everything, and they dramatically limit their income because they are focused on $10 per hour activities. With these findings, you will then start the process of balancing all areas of your life. Discover how David from Sydney went from earning $90,000 per year to earning $497,000 within 18 months.
3. Client Experience
The Client Experience is often overlooked as you develop a marketing plan. We have discovered this to be one of the most important marketing tools you have. A great client experience will drive referrals to your business, tons of repeat business, and make your business be the talk of the town.
There's nothing more frustrating than losing customers to your competitors. Here, you'll learn techniques that create unbelievable loyalty so that, despite cheaper prices from your competitors, customers stay with you. You'll discover highly effective techniques to get customers to spend more and come back more often. This alone can dramatically increase your profitability without bringing in one new customer.
The telephone is often the first experience many customers will have with your business, so it is important to have a great system in place. Simple Momentum will show you how to turn complaining customers into delighted advocates and how to give your business a highly professional image that makes customers want to deal with your business. Learn extremely powerful, yet easy-to-apply telephone techniques to turn price shoppers into customers.
4. Follow-up / Communication Strategy
Simple Momentum will help you establish an effective communication strategy with your clients and prospects. You will discover how to increase the lifetime value of your clients through powerful offers, as well as keep your business at the forefront of your prospects' minds. Discover the secrets that experts use to make letters stand out, get read and make literally millions of dollars. You'll find nine strategies to get your letter past the 'Gatekeepers' and how to increase your response rate by 50% or more. Discover the easy way to write dynamic copy and opening statements that grab your readers' attention so your letter doesn't end up in the 'round' file like all the others. You'll get 25 pre-crafted letters that you can easily adapt to suit your business. This takes the hard work out of letter writing and saves you valuable time.
A newsletter can be a powerful strategy that can double your sales. Learn how to save money on production and make a profit from your newsletter. Discover how to use your newsletter to test marketing campaigns so you don't waste money and simple ways to take the pressure off writing it.
Many business owners know that he/she should collect their customers' information, but what do we do with it then. What information should we be collecting, and again what do we do with it? In this section, Simple Momentum will show you how to set up your database, what information you should be collected, and then what to do with it. We will show you how clients have doubled their business by marketing to their existing database. Discover how one business generated an extra $250,000 per month by marketing to its database of prospects.
5. Referral System
Most businesses rely heavily upon 'word of mouth' for a large percentage of their new business, yet surprisingly, not one in ten has a system to take control of this. Simple Momentum will give you eight proven techniques to bring in an endless stream of the very best leads you'll ever get - referrals. You'll find a host of extremely effective examples and the keys to making them work. See the referral system a salon owner used to generate 1200 new clients in the first 90 days of opening his doors!
6. Joint Ventures
People do not like doing business with people they do not trust. Joint ventures are a good way to overcome this lack of trust. They are a great way to make a lot of new sales and add a lot of customers to your mailing list. The reason they work so well is that you are benefiting from the time, money, and effort someone else has put into developing a relationship with their customers. Building this sort of relationship takes time and is also expensive. By having another business endorse you, your product or your company, you are ‘piggy-backing’ on the trust they have built with their customers. Simple Momentum will show you several different types of joint ventures you can set up to grow your business.
7. Advertising
Do you feel you sometimes waste money on advertising? Most people do. Simple Momentum will give you a proven formula that dramatically improves the response of your ads. You'll learn how to spend less on advertising and get better results. Learn how to create irresistible offers that cost you nothing. How to halve your advertising costs. Find out the twelve power tips that will instantly increase your response rate. You will also discover how to create effective headlines, headlines that will stop your target market in their tracks to find out more about your offer.
8. Systemization
This is one of the most crucial components of any business. This is what actually makes your business become a business. Too often a business and its operations are held captive in one person’s head or even worse created on the fly. In this section, we will show what functions of your business can be duplicated and automated. This will free up your time as an owner, make your staff more productive, and give your business greater value.
Obviously, the strategies in the program have no chance of working unless you apply them. It's like joining a gym - if you sign up but never work out, you don't blame the gym for when you don’t get in shape, do you? The same applies to business development. No one knows your business as you do, so if you don't put in the effort to make things improve, and keep your side of the arrangement, it would be unfair to expect us to keep ours.
That's why the only caveat we place on this guarantee is that you follow the plan laid out by your marketing adviser, track and measure your marketing activity response rate, attend your consulting sessions, do your homework, and of course, keep your financial commitment. And that's fair enough, isn't it?
If you're serious about business growth, this program is one of the best investments you could ever make. After all, where else are you guaranteed a 500% return? It can turn a relatively small amount into hundreds of thousands, or even millions of dollars in the years to come. This program unquestionably provides you with the tools and support necessary for unprecedented business growth - just as you've seen in the examples above.